| 1. | Then , considering five basic conditions of transaction , the paper concludes that there are six kinds of transaction obstacles : one party , valueless party , information communication obstacle , purchase obstacle , re - purchase obstacle and environment influence . next , the paper investigate the factors which influence transaction , including concept , technology , mind , strategy , market , competition , environment , time , service , and so on . finally , the paper gives solutions to obstacles , which are effective communication method , latent need satisfaction method , low risk method , low competition disturbance and emergence solution 然后结合交易实现的五个条件,总结出存在的大体六个方面的交易障碍,依次为交易方缺位、无价值的交易方、信息传播障碍、购买障碍、重购障碍和外部环境影响,进而从交易障碍的表象全方位、多角度、多层次地探究影响高科技消费品市场化的所有因素,包括观念、技术、西北下业人学硕卜学位论文心理、策略、市场、竞争、环境、时间、服务等等影响因素。 |